Inside Events by Swapcard
How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

August 15, 2019

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Swapcard CEO Baptiste Boulard. Boulard and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft.

In the second half our guest is Simon Foster, CEO of Comexposium. He joined Megan and Baptiste in talking about marketing and sales, and the use of data the industry. 

Two excellent Exhibition News article quotes from guest Simon Foster:

  • “I think marketers often get underestimated.” 
  • “I don’t know how many years the exhibition industry spent debating whether digital was a threat,” Foster tells EN. “It’s obviously an opportunity.”

We discuss the blurred lines (and opportunities) between marketing and sales, and quite a bit about DATA. The discussion between Baptiste and Simon flows with some agreement and differing opinions, and one thing is for sure - event professionals will benefit from listening to this show! 

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GUESTS

  • Baptiste Boulard

    Baptiste is CEO and Co-Founder of Swapcard. He swapped his career in law to launch Swapcard alongside two childhood friends with a vision to change the way people network at events. Baptiste is leading a team of nearly 35 people, with offices in Paris, Dubai, and Canada.

    Swapcard invests a lot on AI, and is taking the European market by storm with a global platform designed to answer the biggest challenges of event organisers. He loves to work hand-in-hand with event organisers to make their events more interactive, transparent, and data driven.

  • Simon Foster

    Simon Foster is CEO of Comexposium.  Comexposium has grown from being the largest events organiser in France to become the third largest events organiser globally. 

    Simon began in the exhibition and media business in the early 1990s as a marketing professional and immediately fell in love with the industry. He focuses his work on a simple philosophy of always striving to create connections by bringing communities together to build relationships and develop business opportunities.

    Focusing on customers and communities, Comexposium’s teams strive to embrace change and globally create more effective and innovative ways to bring people together.

    He is, and has been, a chair and on the board for many industry associations. Simon has lived and worked in France, England, the Netherlands, and the United States, and has run businesses and led events all over the world.

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GET SOCIAL

Twitter Inside Events Podcast: https://twitter.com/TheEventProfs 

Twitter Swapcard: https://twitter.com/Swapcard 

Twitter Megan Powers: https://twitter.com/meganpowers 

Linkedin: https://www.linkedin.com/company/swapcard

Facebook: https://www.facebook.com/Swapcard/ 

Instagram: https://www.instagram.com/swapcard/

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NEWS COVERED

- “How can data be used to affect exhibitor satisfaction?
- “Is Your Event Being Scammed? Data Thieves Target Events.” This article is an Event Manager Blog members-only piece.

Inside Events Podcast Launch, Hosted by Megan Powers; Episode #1 - Nick Borelli & Julius Solaris

Inside Events Podcast Launch, Hosted by Megan Powers; Episode #1 - Nick Borelli & Julius Solaris

July 15, 2019

This podcast is dedicated to the event industry, with the aim to save meeting and event professionals time learning about the latest news and key personalities in the industry.

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Nick Borelli from Borelli Strategies. Borelli gave his opinions on the latest developments in the event industry.

In our second half we brought in a star guest Julius Solaris from Event Manager Blog. He joined the co-hosts in talking about ongoing projects and the prospects of the industry.

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GUESTS

  • Nick Borrelli - Nick Borelli's consultancy, Borelli Strategies, focuses on marketing solutions for events and event companies. He's an international speaker and has been a member and volunteer with numerous event industry associations. He is also the marketing chair of the event industry non-profit, The SEARCH Foundation.

    Nick has been named a Changemaker by MeetingsNet, and is obsessed with telling stories that change behaviours.

    Check out Borelli Strategies as the go-to voice for marketing strategies for events and event companies. http://www.nickborelli.com/

  • Julius Solaris - His mission is to help event professionals being more innovative, effective, and successful.

    Named one of the 25 most influential individuals in the meetings industry, Julius started Event Manager Blog in 2007 -- the number one blog worldwide for event professionals. He's also the founder of the Event Innovation Lab, an immersive training program for Fortune 500 companies and high-growth event teams.

    He's also the author of over 10 books on event technology and innovation, and continuing to evolve his business.

    Check out Event Manager Blog for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/

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GET SOCIAL

Twitter Inside Events Podcast: https://twitter.com/TheEventProfs
Twitter Swapcard: https://twitter.com/Swapcard
Twitter Megan Powers: https://twitter.com/meganpowers
Linkedin: https://www.linkedin.com/company/swap...
Facebook: https://www.facebook.com/Swapcard/
Instagram: https://www.instagram.com/swapcard/ *******************************************************************************

News Covered

ACQUISITION NEWS - "Cannibalization" of small event tech companies.

LIVESTREAMING - MeetingsNet recently put out a news article about this with regard to events - is it newsworthy?