Inside Events by Swapcard
Monetizing Online Events with Liz Caruso and Scott Oser

Monetizing Online Events with Liz Caruso and Scott Oser

September 16, 2020

We absolutely can monetize events through ticket sales, exhibitor sales, and sponsorships, even when the events are being held ONLINE. There’s actually NO reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that!

 

Their experience over the last several months is enlightening.  

 

There are creative ways to monetize online events, and even make them profitable. Collecting money and being profitable are also NOT the same thing, and this episode of Inside Events explores the possibilities. 

 

We recorded this show live during the Age of Conversation Summit, with about 40 participants on-hand.

 

The Evolve Community Series will continue on September 29 where they will also speak about monetizing online and hybrid events. Register today!

Our guests...

 

Liz (King) Caruso

Liz is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. Liz launched Liz King Events while still running events FT for Columbia University and quickly became a thought leader/influencer amongst her peers after voraciously sharing content on event best practices.

 

Liz works with thought leaders like Ramit Sethi, Microsoft, SeatGeek, Teamworthy Ventures, Ramon Ray and many others to host strategic conferences and events that engage their audience, build their brand and sell their products and services.

 

Scott Oser 

President of Scott Oser Associates
Scott has more than 20 years of membership, marketing and sales experience. Since launching his firm over 15 years ago he’s been fortunate to work with some incredible trade and individual membership associations. Throughout his career, Scott has excelled in developing, implementing, and analyzing multi-channel membership, marketing and sales programs. Recently he has succeeded in helping a number of event planners transition their exhibitors and sponsorship programs from in-person to virtual. 

 

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Best Practices for Virtual and Hybrid Events with Brian Fanzo and Preet Singh

Best Practices for Virtual and Hybrid Events with Brian Fanzo and Preet Singh

August 14, 2020

Our 3-day online Evolve Conference in May was such a hit, we decided to give the Community what they asked for -- MORE of this great content. This is the first of what will be many episodes to come in the Evolve Community Series. It’s also still available online if you’d like to join the community!

Both guests were perfect for this first session covering online and hybrid events. Previously on Inside Events episode six, Brian Fanzo was a natural pick for this first session, as he had spoken at more than 40 online events at the time of our recording. Preet Singh was also a perfect panelist after just having successfully held a huge online conference (that he monetized!) for his community.

In this lively discussion a few things emerged as themes: do not underestimate the power of community and creating year-round engagement, remember the HUMAN side to our events, which can also come through strongly online, and it IS possible to bring a big event online and monetize it.

Our next Evolve Community Series session will be in September, so keep an eye out for that info.

 

Our Guests...

 

Brian Fanzo

Pager-Wearing Millennial Keynote Speaker
Brian inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing – to stand out from the noise and engage with customers of all ages. He has a diverse background working for the Department of Defense in cybersecurity… then as a technology evangelist at a booming cloud computing startup… and is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP. 

 

Brian’s also a dad of three girls, he hosts two podcasts, has traveled to over 70 countries, and has spoken at many of the world's largest events including South By Southwest, Social Media Marketing World, Consumer Electronics Show, and Mobile World Congress.

 

Preet Singh
Founder - DesignX.Community, Design Leadership Summit

Preet is a civil engineer turned design & product strategist, with a passion for community building. He is the founder of DesignX, one of North America’s largest and fastest growing UX & Design communities with chapters in Toronto, Vancouver, NYC, Amsterdam. He recently put together one of the largest virtual conferences on Design: Remote Design Week.

Preet has had the privilege of working with clients spanning corporates, unicorns to early-stage startups – Chan Zuckerberg Foundation, Quicken Loans, Xero, TeamViewer, Teespring, Miami Ad School, Couchsurfing, and many more.

Preet lives with his wife, 5 month old and two cats who do not get along - in Toronto, Canada.

 

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Amplifying Black Voices in Tourism and Meetings & Events with Alana Dillette & Tess Vismale

Amplifying Black Voices in Tourism and Meetings & Events with Alana Dillette & Tess Vismale

July 16, 2020

We’re kicking off season two of Inside Events with a different and important conversation.

 

On the heels of the Covid-19 pandemic, the civil revolution that has emerged in the United States has sparked an initiative to amplify Black voices. This isn’t something only needed in the U.S., but throughout the world, and in the meetings & events and tourism industries.

Host Megan Powers and Swapcard consider themselves allies. They wanted to start Season 2 with a conversation about how our industry can -- and should -- do better by our Black colleagues.

 

Tess Vismale has a very diverse background as an event professional and is particularly adept in event tech. Our other guest is Alana Dillette who teaches at a university in San Diego while focusing her research on understanding how systemic racism has shaped the hospitality and tourism industry. On this episode, we bring the profession and academia together, while having an honest conversation about necessary change. 

Every positive change has to start somewhere, and this is an excellent start. 

 

Our Guests...

 

Alana Dillette

Dr. Alana Dillette is an Assistant Professor in the Payne School of Hospitality and Tourism Management at San Diego State University where she teaches undergraduate and graduate courses with a specific focus on leadership development. Her research interests include exploring issues around diversity and inclusion in the hospitality and tourism industry. More specifically, she studies the intersection between tourism, race, gender & ethnicity and is a leader with Tourism RESET as an initiative coordinator. 

Currently, she is working on research to gain a better understanding of how systemic racism has shaped the hospitality and tourism industry for Black travelers and professionals. Dr. Dillette works to continue building bridges between industry and academia and can also be found online in publications such as "The Conversation" and "The Trip Doctor podcast.”

 

Tourism RESET  

Hospitality & Tourism Management Program at SDSU 

National Society of Minorities in Hospitality (NSMH)

Links to online features: The Conversation article; The Trip Doctor - Travelling While Black

 

Tess Vismale

Miss Vismale is an award-winning Chief Event Executioner & Event Technologist for iSocialExecution, Inc., an event execution firm, Tech Whisperer for live events for DAHLIA+ AGENCY, #EventTechPullUp Podcast Co-Host, Virtual Event Superhero, and a Speaker. For years she has educated the business events industry on EventTech. Tess is the first Black person in the inaugural class in her industry to receive the Digital Event Strategist Certification (DES).

Tess thrives virtually AND face-to-face, managing event logistics and tech merged with events. She is a Live Virtual Event Associate with ExecOnline. She was recognized as a member of Connect Association magazine’s “15 Over 50.” This honor highlights the top professionals in the events industry. Tess is a Certified Meeting Professional, Digital Event Strategist, and stage manager for TEDxPeachtree (9yrs).

National Coalition of Black Meeting Professionals - https://ncbmp.com

 

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How to Plan a Virtual Conference - the Evolve Case Study  with Isaïe Simonnet and Damien Courbon

How to Plan a Virtual Conference - the Evolve Case Study with Isaïe Simonnet and Damien Courbon

June 16, 2020

Sometimes you just have to go for it. Having never planned an event before, the Swapcard team decided they were going to hold an online conference experience for the meetings and events industry. As the coronavirus pandemic hit the world, it hit our industry particularly hard… And it quickly became obvious we have to EVOLVE.

 

And so, the Evolve Conference was born!

 

We’ve all experienced many online meetings, webinars, and conferences through this time period, and one thing is certain -- the need for GOOD online conferences is not going away. When done well, they are a very FULL and enriching experience, complete with education and networking.

 

Isaïe Simonnet was on the production team from EPEAK Studio, which was behind helping bring the event to life, and Damien’s team at Swapcard planned the event. Isaïe and Damien walk us through the planning and execution of Evolve, including the lessons learned, which will surely help our entire industry learn how to execute a successful online experience.

 

Evolve by the numbers…

  • 4000+ registrations
  • 3000+ attendees
  • 15hrs+ of content
  • 30+ speakers
  • Average session rating: 4.2 / 5
  • 96% of the attendees said they learned new things
  • 10,000+ conversations took place over the course of the three days
  • 61% said they will stay in touch with their new contacts

 

You can still sign-up and access the content: Swapcard’s Evolve Conference 
And Download Swapcard's free Ebook: "We Organized a Virtual Event With 4,000+ Attendees in 45 Days. Here's What We Learned." 
 

Our Guests 

 

Isaïe Simonnet
Co-Founder, CTO at EPEAK studio

Isaïe’s favorite motto is "Everything is a service, Service is everything!"

Isaïe is a seasoned entrepreneur with a solid technical background. Passionate about new technology, he’s spent over a decade creating solutions for video production and live-streaming.

His entrepreneurship journey is a relentless mission to solve challenges within the event, live & broadcast and technology industries. Isaïe’s expertise ranges from hardware products designed to support innovation in the PC industry, to services to bring the event industry to the next level.

His company EPEAK Studio is a content powerhouse with over 10 years of experience in video production, live streaming, and global event management.

 

Damien Courbon
COO, Co-Founder of Swapcard

Swapcard is an event engagement app, helping B2B event organizers increase interactions and encounters within their audience, and leverage the power of data to improve their events.

Launched in 2014, Swapcard now operates in 4 countries and works with industry leaders such as Informa, Clarion, GL Event, Comexposium, and Dubai World Trade Center.

 

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The Role of Marketing & Communication in Pivoting to Virtual with Kimberly Hardcastle and Jan Alessie

The Role of Marketing & Communication in Pivoting to Virtual with Kimberly Hardcastle and Jan Alessie

June 4, 2020

In this bonus episode, which was recorded and filmed during Swapcard’s first virtual event: Evolve, Megan chats to Jan Alessie and Kimberly Hardcastle about the role of marketing and communication in the emerging and fast-developing world of virtual and hybrid events. 

The way we market and communicate about our events is changing, especially because of the current COVID-19 pandemic, and shifting to online is happening at record pace. Shifting our focus to building global communities that are active all year long is a MUST right now. Kimberly talks about how we can draw inspiration from the marketing strategies of successful brands outside of the events industry. Jan emphasizes the importance of promoting engagement during online events, because even if initial registration figures are high, a passive audience shouldn’t be the goal.

The trio discusses the ultimate marketing methods to ensure a successful, valuable and unforgettable virtual event. They dive into how to pick the goals for your event and how to deliver specific value propositions to key groups within your audience. And it doesn’t stop there! They go on to discuss how to promote your event in the weeks leading up and what the best way is to attract a maximum number of attendees.

 

Our Guests 

 

Kimberly Hardcastle

Chief Marketing Strategist, MDG

As chief marketing strategist of the leading marketing and public relations agency specializing in B2B events in the United States, Hardcastle and her team provide solutions that increase attendance and exhibitor participation for several of the largest and most successful events (in-person and online) in the country.

Kimberly has worked in both the United States and Europe, holds an MSBA with an emphasis in Marketing and has 20 years of industry experience. She is an IAEE Krakoff Leaders Institute alumna, the columnist in PCMA Convene magazine, a presenter of industry seminars on strategic market planning, and is a recipient of IAEE’s Educator of the Year Award and Trade Show Executive’s Marketing Genius Award.

 

Jan Alessie

Director, World Football Summit

Co-founder and Director of World Football Summit, an international event that in 4 years has consolidated itself as a reference for the global football industry. Jan is also the founder of Nexus Fostering Partnership, the company responsible for the development of World Football Summit.

Senior consultant, content producer and promotion specialist with over 15 years experience across international markets, Jan has worked in Latin America, Europe, Africa, and the Middle East identifying and building partnerships at the highest level of foreign governments and the private sector, organizing high profile investment forums, negotiating and closing commercial deals, producing branded content, managing global media projects and leading commercial teams.

 

 

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Bringing Strategy & Creativity to Online & Hybrid Events with Michelle Bruno and Dahlia El Gazzar

Bringing Strategy & Creativity to Online & Hybrid Events with Michelle Bruno and Dahlia El Gazzar

May 8, 2020

Our guests on this show are two women who are quite experienced in the meetings and events industry, and particularly with #eventtech. When asked just about every question on this show, they provided such insightful (and many times surprising) answers!

The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativity involved, so we cover that. 

When asked “What is the TOP lesson you believe event organizers have learned so far through all of this?” -- they did not reply with an expected answer.

Michelle and Dahlia give us the straight talk… This is a MUST-listen-to conversation for our industry.

 

Swapcard’s Evolve Conference - May 12-14, 2020

Our Guests 

 

Michelle Bruno

President of Bruno Group Signature Services, and Publisher of Event Tech Brief / Technical Marketing Writer | Technology Journalist | Publisher | Content Marketer | #EventTech

As a former supplier and conference planner/trade show manager, Michelle sees the technology and evolution of the live-event industry through a unique lens. She chronicles change through articles in event-industry publications, event-tech company blogs, and at EventTechBrief.com. At her firm, Bruno Group Signature Services, she helps create content and strategies for companies interested in attracting more customers through digital-marketing channels.

 

Dahlia El Gazzar

Founder of Dahlia+Agency

Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, tech news, and social media expertise.

 

Her mission is to untether the busy professional from their desktop and office and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps.

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An Emerging Virtual Event World  with Kiki L’Italian and Godefroy des Francs

An Emerging Virtual Event World with Kiki L’Italian and Godefroy des Francs

April 17, 2020

We recorded this episode on Global Meetings Industry Day (#GMID20), where poignant data emerged from more than 7,000 survey responses during the online meetings. Megan discusses this data with guests Kiki L’Italien of  Association Chat and Godefroy de Francs of Swapcard. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future.

 

Link share mentions:

 

Our Guests 

Kiki L’Italien

Founder & CEO of Amplified Growth & host of Association Chat 

As CEO and Host for Association Chat, an online community and media platform for the association industry, KiKi L’Italien reaches over 72k industry professionals monthly. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients. 
Kiki is a creative, analytical, image, and trust expert with over twenty years of experience in organizational positioning, reaching key audiences while driving revenue.

 

Godefroy des Francs
CPO & Co-Founder of Swapcard

Godefroy’s job is to facilitate the best customer experience for Swapcard customers. He’s working on product management & design to bring great UX and a “cool factor” to the app! He graduated in Business Management & Finance, and then learned code and Web design on his own… He then co-founded Swapcard: a networking platform for business events.
He manages a great tech team of 15 awesome and talented developers. He’s in charge of the product: strategy, design, and experience. He loves mobile tech, great UX, and entrepreneurs.

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Intentional Event Design with Tahira Endean of SITE Global & Matthew Donegan-Ryan of Swapcard

Intentional Event Design with Tahira Endean of SITE Global & Matthew Donegan-Ryan of Swapcard

March 16, 2020
 

We were blessed to have one of the industry’s TOP thought leaders in experience design with us today!

In this episode, we discuss “intentional event design” with our guest, Tahira, and what goes into designing a transformative experience. We talk about an article Tahira wrote for MPI about the distribution challenges we have with food and our events and we question how the industry can help achieve zero hunger. We also discuss the state of event technology and innovation.

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Guest BIOS 

 

Tahira Endean CMP, DES, CED
Writer, speaker, connector, collaborator.

Tahira is designing people-centric, purpose driven events, living in Vancouver, BC. She is head of Events at SITE global (Society for Incentive Travel Excellence). The more complicated the event seems, the more useful she will be to you! Developing events for our industry peers allows her to bring creative energy to events and use the combination of ubiquitous technology and human nature to create relevance for our participants. 

Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca

Matthew Donegan-Ryan
General Manager at Swapcard. Empowering face to face meetings at events through artificial intelligence powered apps.

Matthew Donegan-Ryan has been a pioneering entrepreneur in the event industry since 2005. Matthew has a history of creating and growing innovative event technology businesses and spurring widespread adoption by meeting professionals.

Matthew has helped lead two previous companies to successful acquisitions: CrowdCompass by Cvent and Thriva by the Active Network.

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Using AI to Personalize Events  with Stephan Forseille of EasyFairs & Vincent Kurta of Swapcard

Using AI to Personalize Events with Stephan Forseille of EasyFairs & Vincent Kurta of Swapcard

February 18, 2020

Download our new free ebook on event-data personalization: https://l.swapcard.com/event-personalization-with-data/ 

 

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed meeting and event industry news with Swapcard Senior Data Scientist, Vincent Kurta. 

 

Megan and Vincent discussed the recent move by Marriott to take on Airbnb. Airbnb has disrupted the meetings and event industry, and this is a way for Marriott to try and compete, even on a small scale. This CNN article is worth a read (or watch!).  

Also discussed in the news is the emergence of 5G, and how it’s going to affect the events industry. Brandt Krueger and Will Curran did a session on it at PCMA Convening Leaders in mid-January. We aren’t there yet, but we will get there… and could potentially have the same issues we have now because the use will increase. 

Our guest Stephan Forseilles is Head of Technology and Digital Transformation with EasyFairs. EasyFairs prides themselves on focusing on the future. Their Website says “Let’s visit the future together! What will your life and business look like in the future? Our aim is to take you there. With a perfect mix of information, education, entertainment, and networking opportunities.” They love tech, but they are also ALL about the human touch, and focusing on the customer’s needs.

We discuss many aspects of AI and how technology is being used to personalize events--which puts a focus on the customer but also helps the organizations that use it for their events. We are at a sort of turning point with apps and there is a difference between B2B and B2C shows… We would love to hear what you think about using tech to personalize events!

The Present & Future of Event Technology with Adam Parry of Event Industry News

The Present & Future of Event Technology with Adam Parry of Event Industry News

December 6, 2019

Inside Events Podcast, hosted by Megan Powers; Episode #6 - “The Present & Future of Event Technology" with Adam Parry of Event Industry News and Brian Fanzo.

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed news with millennial pager-wearing keynote speaker and tech evangelist Brian Fanzo of iSocialFanz

 

Megan and Brian discussed the growth of meetings and events, particularly growth that was discussed and made evident at IBTM World in Barcelona last month. At a time where the potential for virtual events is more possible than ever before, the demand to meet in person is very strong… partially sparked by newer generations. 

Also discussed in news was a retail show called Shoptalk, which is making the move to have every session speaker and keynote be a WOMAN at their 2020 show. This isn’t a permanent move, but makes a statement that more women need to be at the front of the room, and it shouldn’t be an afterthought, but purposeful. 

Megan and Brian round-out news discussing two very innovative technologies that can be used to help both event organizers and exhibitors to be more successful.

Our guest Adam Parry has strongly put event technology in the UK and beyond at the forefront in the meetings and events industry. Not only is he a co-founder of a media company, but also of the only technology show dedicated to event tech in that part of the world.

We discussed the evolution of the Event Tech Awards and Event Tech Live… and how innovation in technology has slowed - what Megan refers to the “elephant in the room.” Adam has very interesting insights as to why event tech is in a slow-down, and what that means for attendees and the industry at-large. 

Adam and Brian are kindred spirits on the tech front, which makes for an incredibly thought-provoking conversation.

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