Inside Events by Swapcard

How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

August 15, 2019

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Swapcard CEO Baptiste Boulard. Boulard and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft.

In the second half our guest is Simon Foster, CEO of Comexposium. He joined Megan and Baptiste in talking about marketing and sales, and the use of data the industry. 

Two excellent Exhibition News article quotes from guest Simon Foster:

  • “I think marketers often get underestimated.” 
  • “I don’t know how many years the exhibition industry spent debating whether digital was a threat,” Foster tells EN. “It’s obviously an opportunity.”

We discuss the blurred lines (and opportunities) between marketing and sales, and quite a bit about DATA. The discussion between Baptiste and Simon flows with some agreement and differing opinions, and one thing is for sure - event professionals will benefit from listening to this show! 

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GUESTS

  • Baptiste Boulard

    Baptiste is CEO and Co-Founder of Swapcard. He swapped his career in law to launch Swapcard alongside two childhood friends with a vision to change the way people network at events. Baptiste is leading a team of nearly 35 people, with offices in Paris, Dubai, and Canada.

    Swapcard invests a lot on AI, and is taking the European market by storm with a global platform designed to answer the biggest challenges of event organisers. He loves to work hand-in-hand with event organisers to make their events more interactive, transparent, and data driven.

  • Simon Foster

    Simon Foster is CEO of Comexposium.  Comexposium has grown from being the largest events organiser in France to become the third largest events organiser globally. 

    Simon began in the exhibition and media business in the early 1990s as a marketing professional and immediately fell in love with the industry. He focuses his work on a simple philosophy of always striving to create connections by bringing communities together to build relationships and develop business opportunities.

    Focusing on customers and communities, Comexposium’s teams strive to embrace change and globally create more effective and innovative ways to bring people together.

    He is, and has been, a chair and on the board for many industry associations. Simon has lived and worked in France, England, the Netherlands, and the United States, and has run businesses and led events all over the world.

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NEWS COVERED

- “How can data be used to affect exhibitor satisfaction?
- “Is Your Event Being Scammed? Data Thieves Target Events.” This article is an Event Manager Blog members-only piece.