Inside Events by Swapcard

How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

August 15, 2019

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Swapcard CEO Baptiste Boulard. Boulard and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft.

In the second half our guest is Simon Foster, CEO of Comexposium. He joined Megan and Baptiste in talking about marketing and sales, and the use of data the industry. 

Two excellent Exhibition News article quotes from guest Simon Foster:

  • “I think marketers often get underestimated.” 
  • “I don’t know how many years the exhibition industry spent debating whether digital was a threat,” Foster tells EN. “It’s obviously an opportunity.”

We discuss the blurred lines (and opportunities) between marketing and sales, and quite a bit about DATA. The discussion between Baptiste and Simon flows with some agreement and differing opinions, and one thing is for sure - event professionals will benefit from listening to this show! 

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