Inside Events by Swapcard

Intentional Event Design with Tahira Endean of SITE Global & Matthew Donegan-Ryan of Swapcard

March 16, 2020

We were blessed to have one of the industry’s TOP thought leaders in experience design with us today!

In this episode, we discuss “intentional event design” with our guest, Tahira, and what goes into designing a transformative experience. We talk about an article Tahira wrote for MPI about the distribution challenges we have with food and our events and we question how the industry can help achieve zero hunger. We also discuss the state of event technology and innovation.


Guest BIOS 


Tahira Endean CMP, DES, CED
Writer, speaker, connector, collaborator.

Tahira is designing people-centric, purpose driven events, living in Vancouver, BC. She is head of Events at SITE global (Society for Incentive Travel Excellence). The more complicated the event seems, the more useful she will be to you! Developing events for our industry peers allows her to bring creative energy to events and use the combination of ubiquitous technology and human nature to create relevance for our participants. 

Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist.

Matthew Donegan-Ryan
General Manager at Swapcard. Empowering face to face meetings at events through artificial intelligence powered apps.

Matthew Donegan-Ryan has been a pioneering entrepreneur in the event industry since 2005. Matthew has a history of creating and growing innovative event technology businesses and spurring widespread adoption by meeting professionals.

Matthew has helped lead two previous companies to successful acquisitions: CrowdCompass by Cvent and Thriva by the Active Network.



Twitter Inside Events Podcast: 

Twitter Swapcard: 

Twitter Megan Powers: