Inside Events by Swapcard
How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

How Data is Changing Events - With Baptiste Boulard, CEO of Swapcard & Simon Foster, CEO of Comexposium; Hosted by Megan Powers

August 15, 2019

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Swapcard CEO Baptiste Boulard. Boulard and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft.

In the second half our guest is Simon Foster, CEO of Comexposium. He joined Megan and Baptiste in talking about marketing and sales, and the use of data the industry. 

Two excellent Exhibition News article quotes from guest Simon Foster:

  • “I think marketers often get underestimated.” 
  • “I don’t know how many years the exhibition industry spent debating whether digital was a threat,” Foster tells EN. “It’s obviously an opportunity.”

We discuss the blurred lines (and opportunities) between marketing and sales, and quite a bit about DATA. The discussion between Baptiste and Simon flows with some agreement and differing opinions, and one thing is for sure - event professionals will benefit from listening to this show! 

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Inside Events Podcast Launch, Hosted by Megan Powers; Episode #1 - Nick Borelli & Julius Solaris

Inside Events Podcast Launch, Hosted by Megan Powers; Episode #1 - Nick Borelli & Julius Solaris

July 15, 2019

This podcast is dedicated to the event industry, with the aim to save meeting and event professionals time learning about the latest news and key personalities in the industry.

In our first half our host Megan Powers, from Powers of Marketing, discussed the news with Nick Borelli from Borelli Strategies. Borelli gave his opinions on the latest developments in the event industry.

In our second half, we brought in a star guest Julius Solaris from Event Manager Blog. He joined the co-hosts in talking about ongoing projects and the prospects of the industry.